Transforming Skincare Sales with Data-Driven Ad Strategy

From struggling to stand out, to achieving 15–20x ROAS and over 2 Billion IDR in revenue

The Challenges

The skincare segment faced multiple hurdles — from ineffective targeting and high competition to inefficient budget usage. Despite high ad spends, results remained inconsistent across major e-commerce platforms.

Ineffective targeting on Meta, TikTok, Shopee, Tokopedia, and Lazada

High spend, low return due to poor optimization

Difficulty standing out in a crowded category

Inconsistent ROAS

Our Strategic Solutions

Admax implemented a data-backed strategy to scale ad spending efficiently, focusing on high-performing campaigns and leveraging automation to reach ideal customers on TikTok.

Better Targeting

Focused ads on key demographics

Smarter Budget

Split testing & strategic bidding

Improved Ads

Upgraded visuals, copy, and content

Ongoing Optimization

Daily monitoring and adjustment

Influencer Collaboration

Upgraded visuals, copy, and content

Significant Growth and Improved Efficiency

Real Growth, Real Impact.

Rp

2 Billion+

Revenue at Dashboard Ads

Rp

100–200 M

Ads Spend

+182%

Revenue Growth

+281%

Items Sold (Sold Out)

15–20x

ROAS

5K+ Pcs

Products Sold

Power Your Brand’s Growth with Smart Ad Automation

Let’s turn your TikTok campaigns into profit-driving machines.