Transforming Skincare Sales with Data-Driven Ad Strategy
From struggling to stand out, to achieving 15–20x ROAS and over 2 Billion IDR in revenue
The Challenges
The skincare segment faced multiple hurdles — from ineffective targeting and high competition to inefficient budget usage. Despite high ad spends, results remained inconsistent across major e-commerce platforms.
Ineffective targeting on Meta, TikTok, Shopee, Tokopedia, and Lazada
High spend, low return due to poor optimization
Difficulty standing out in a crowded category
Inconsistent ROAS
Our Strategic Solutions
Admax implemented a data-backed strategy to scale ad spending efficiently, focusing on high-performing campaigns and leveraging automation to reach ideal customers on TikTok.